Tommy Hilfiger

Building brand buzz with cutting-edge technology

The Ask

Use an existing Tommy Hilfiger brand ambassador in a new, innovative way to promote SS21 athleisure and generate PR buzz.

The Strategy

Create the 3D runway of the future using a hyper-realistic talent avatar, high-fidelity 3D product renderings and multiple CGI immersive environments.

The Results

A short 3D film featuring EWG talent Jasmine Sanders (5M+ followers)— promoted across brand and talent social channels, and picked up by top-tier press outlets.
Contact

20M+ ORGANIC REACH

Featured in WWD, NBC News, Us Weekly, ET + more

11% Engagement

On sponsored content

COMPARED TO ~2% ORGANIC INSTAGRAM BENCHMARKS