Amplifying brand mission with multiplatform content
Increase brand awareness and relevancy with Gen Z consumers by highlighting Samsung’s ongoing sustainability efforts.
Curate a collective of talent to create and distribute social content that authentically speaks to their passion for sustainability, in alignment with Samsung’s same passion.
Selected talent self-produced a series of videos for TikTok and Instagram, which stayed true to each talent’s aesthetic, passions and tone—leading to massive brand reach and high organic and paid engagements.
18% ORGANIC ENGAGEMENT RATE
10% paid engagement rate
8 MILLION IMPRESSIONS
Targeting Gen Z and Millennial audiences