Samsung

Amplifying brand mission with multiplatform content

The Ask

Increase brand awareness and relevancy with Gen Z consumers by highlighting Samsung’s ongoing sustainability efforts.

The Strategy

Curate a collective of talent to create and distribute social content that authentically speaks to their passion for sustainability, in alignment with Samsung’s same passion.

The Results

Selected talent self-produced a series of videos for TikTok and Instagram, which stayed true to each talent’s aesthetic, passions and tone—leading to massive brand reach and high organic and paid engagements.
Contact

18% ORGANIC ENGAGEMENT RATE

10% paid engagement rate

8 MILLION IMPRESSIONS

Targeting Gen Z and Millennial audiences

11% Engagement

On sponsored content

COMPARED TO ~2% ORGANIC INSTAGRAM BENCHMARKS