NARS

Driving engagement through diverse voices

The Ask

Drive awareness for a wide range of NARS concealer colors, in order to ultimately drive traffic to the SKUs on Sephora.com.

The Strategy

NARS cosmetics tapped 10 diverse creators to showcase their multitude of concealer colors through relatable, user-friendly social tutorials. Talent were chosen based on their various passions and lifestyles—from working models to rising musicians.

The Results

Relatable, authentic, talent-led content garnered mass engagements for the brand, with increased engagements from new audiences of talent followers.
Contact

20% ENGAGEMENT FOR TOP POSTS

9% paid engagement rate overall

11% Engagement

On sponsored content

COMPARED TO ~2% ORGANIC INSTAGRAM BENCHMARKS