Hunter

Boosting brand affinity through authentic storytelling

The Ask

Increase consideration of this British heritage brand amongst U.S. audiences, and inspire a new generation of diverse consumers to engage with Hunter.

The Strategy

Craft a concept about accessing nature in urban environments, showcasing unique styling and storytelling through a series of authentic short films with a diverse cast of influential artists.

The Results

A series of fully-produced branded videos from five talent, who were each selected based on audience modeling against Hunter’s target consumer. The program garnered above average engagement and view-through rates for audiences on-whole, and over-indexed on engagements from African American and Latinx audiences.
Contact

22% ENGAGEMENT RATE FOR TOP PERFORMING TALENT

13% engagement rate overall

90% VIDEO VIEW-THROUGH FOR TOP PERFORMING TALENT

33% video view-through rate overall

11% Engagement

On sponsored content

COMPARED TO ~2% ORGANIC INSTAGRAM BENCHMARKS