Gucci

Amplifying affinities to engage luxury consumers at scale

The Ask

Generate awareness and buzz amongst a new generation of shoppers for a new Gucci bag, inspired by the brand’s heritage.

The Strategy

Discover audience cohorts with the highest affinities for luxury, and enlist their favorite it-girls to showcase the product using fresh styling. Amplify awareness by doubling down on distribution through paid media.

The Results

Impactful audience modeling and a curated selection of highly engaging micro-influencers led to a large increase in traffic to the Gucci website from net new audiences—particularly driven by look-alikes from paid.
Contact

7.6M IMPRESSIONS

Campaign overall

IMPACTFUL AUDIENCE MODELING

37% site traffic driven by campaign look-alike audiences

11% Engagement

On sponsored content

COMPARED TO ~2% ORGANIC INSTAGRAM BENCHMARKS