Amplifying affinities to engage luxury consumers at scale
Generate awareness and buzz amongst a new generation of shoppers for a new Gucci bag, inspired by the brand’s heritage.
Discover audience cohorts with the highest affinities for luxury, and enlist their favorite it-girls to showcase the product using fresh styling. Amplify awareness by doubling down on distribution through paid media.
Impactful audience modeling and a curated selection of highly engaging micro-influencers led to a large increase in traffic to the Gucci website from net new audiences—particularly driven by look-alikes from paid.
IMPACTFUL AUDIENCE MODELING
37% site traffic driven by campaign look-alike audiences